Don't lead with giftsJan 23, 2021
Why is leading with a gift a bad idea when it comes to making a connection with another vendor?
1. Gifts are expensive! Why are you wasting $ on a gift for someone you do not know? Think about it. Gifts are a thank you. Not a door opener.
2. Managers, bosses that are worth their salt see through gift giving. They think - this is all you got man? They want relationships that are built on performance, trust, common goals. Relationships that product revenue!
3. Giving a gift to create a relationship is creating leverage. This is a huge violation of creating WIN WIN relationships that will stand the test of time.
4. Let's say it works - and they start referring or partnering with you. You have to keep up this high maintenance relationship going forward.
So what should you do instead? I will break that down for you in - Creating real vendor connections
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