1. Make sure you are offering what people want.
Urgency means nothing if people do not want what you are selling. Make sure you have qualified your opportunities and most importantly you have a solid product! Special offers etc, will not help if they are not interested.
2. Set a deadline
Creating an incentive to take action by either holding a date for a set amount of time, offering a discount for a short amount of time. In your follow-ups – give them a count down. Your discount is good until 8.15.
3. Use FOMO (Fear of Missing Out)
Very simple – supply and demand. Scarcity is a seller! You only have so many prime Saturdays, tell your opportunities that! Share with them how tight your schedule already is. We usually have 10 Saturdays still available at this time, and right now we only have 3. Using numbers can be powerful!
4. Use the Right Words
Make sure you are using strong language to create urgency.
Try incorporating some of these words into your copy:
Don’t miss out
5. Keep the Pressure On
Take a look at your sales funnel and see where you lose the most leads. (homework!!)
Then figure out how you can increase the urgency of your marketing at these critical points.
For example, if you tend to see a drop in communication following a sales tour. Seriously evaluate where in your tour you can plug in some urgency.
Making people feel as if they’re about to miss out on or lose a great opportunity is a powerful way to drive conversions.